A crisis of short-termism threatens companies that try to operate by today’s “accepted wisdoms”. When the lowliest employees can leap tall hierarchies in a single click, it not only flattens your organizational chart, but also elevates the importance of corporate culture, transforming it into your most reliable competitive advantage. And when customers can share their experiences electronically with millions, customer trust becomes a business necessity—and a divining rod for any company‘s long-term success.
Even change itself is no longer a constant; it is accelerating. No matter how great your product or service is today, tomorrow it will be a commodity, and tomorrow will come faster than it used to. You’ll have to know how to harness the power of your connected customers and your networked employees. You need innovation, creativity, resilience and leadership to produce not just quarterly numbers, but genuine shareholder value.
Peppers and Rogers’ Eighth Book Focuses on Innovation and Leadership
As experts on customer-based business strategy, Don Peppers and Martha Rogers, Ph.D. continue to set the standard in business strategy. Their newest book, Rules to Break & Laws to Follow, offers the duo’s most innovative and strategic thinking to date. A must read for every business executive, this book examines what empowered customers, networked employees and a culture of innovation and trust mean for the competitive differentiation and long-term viability of a business.